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Why Can’t We Give up the Notion of the Ideal Body?

Conversations on body image and beauty are more complex than ever. Why is it still so hard to talk about body inclusivity?

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A few years ago, it seemed like the trajectory of body diversity and inclusivity could only continue going upward. Across several major industries—particularly fashion, beauty, entertainment, and music—we witnessed an incredible surge of representation for bodies of all sizes, skin tones, gender expressions, ages, and abilities. Plus-size models walked top designers’ runways! Disabled models starred in luxury campaigns! Trans models showed up on billboards—and not just in the month of June! Finally, it seemed, the industries that long felt like the exclusionary gatekeepers of the “ideal body” now seemed to welcome all bodies, reflecting their diverse consumer bases.

Then, came the backlash—or, perhaps more accurately, a quiet retreat back into the beauty standards of the ‘90s and ‘00s. As low-rise jeans and Y2K fashion made their comebacks, so returned the ultra-thin ideal. As journalist Gianluca Russo noted in September 2022 for The Zoe Report, plus-size representation in New York Fashion Week has seen a razor-sharp decline. And, despite the Fenty effect leading to an industry-wide expectation of base makeup to have 40- and 50-shade ranges, Black models continue to experience discrimination on sets, with many still bringing their own foundations and concealers just in case the makeup artist’s case doesn’t carry the right colors for their skin tones. In 2023, another major shift arrived: The releases of Ozempic and similar treatments marked revolutionary developments and supported the long-held stance of many medical professionals and advocates that obesity is a matter of biology, not willpower—sparked frenzied responses, from debate and confusion to corporate pivoting.

None of these are easy or simple conversations. They all contribute to a larger dialogue that many activists, academics, writers, and regular folks have carried on, despite it seeing fewer headlines nowadays. We’ve brought together several stories by writers exploring the complexities of these issues, and shed light on their less-discussed elements. Now, the only question: How will you participate in the body-inclusivity conversation?

Image by Luis Alvarez/Getty Images

Sam Escobar

Sam Escobar is Allure’s Site Director. Their writing has appeared in Esquire, MEL Magazine, The Observer, Business Insider, and Cosmopolitan, and they were named one of Brooklyn Magazine's "30 under 30." In the 10 years they’ve spent in the media world, they’ve held editorial roles at Good Housekeeping, Bustle, and The Gloss. In 2016, they co-edited Kill Your Darlings, Tweet Yr Drafts, a chapbook of casual love poetry. In their spare time, Sam can be found practicing calligraphy, petting cats, and staring into a telescope. You can follow them on Twitter, which they refuse to call “X,” as well as Instagram.

Image by Christine Hahn