Dig far enough back into your Pocket saves and it becomes a little like opening a time capsule. Wait—why did I save a Wikipedia article about llamas in 2015? Oh, right. What we save is a record of our interests, aspirations, questions, and even obsessions. In aggregate, what people save to Pocket provides a fascinating snapshot of what has captured our collective attention over the years.
For Pocket’s 10th anniversary, we looked back at the top-saved article for each year since we launched in 2012. Over the years, we’ve seen a few dueling impulses. Readers have turned to Pocket for help understanding the world and how to live better within it—from articles about the inner workings of the Obama administration to how computers literally work, as well as practical advice about parenting and careers. But they’ve also shown deep skepticism—even weariness—of the impact of technology and social media, and the relentless pace of modern life. Articles about information overload and burnout make the list again and again.
And we can all admit: The web is often overwhelming. But we like to think Pocket can also be part of the solution—a space to get away from endless social media feeds and doomscrolling and to spend time with the things that matter to you. We hope it continues to be your trusted guide to what’s good on the internet for many years to come.
Here are the top saved stories for each year of the past decade.